Digital Media Manager

Job Overview:

CorDx Inc. is seeking a creative and results-driven Digital Media Manager to spearhead the personal branding and digital presence of our President. The ideal candidate will focus on building a strong online presence for the President, increasing their followers, enhancing their influence, and establishing them as a prominent thought leader. By achieving these goals, the Digital Media Manager will amplify CorDx Inc.'s visibility and reputation across the global healthcare and biotech sectors.

Salary Range: $70,000-$90,000.

Key Responsibilities:

• Personal Brand Development: Develop and execute a cohesive digital strategy to position the President as a leading influencer and thought leader in biotechnology, diagnostics, and innovation.
• Content Creation and Management: Create high-quality, engaging, and diverse content (e.g., posts, blogs, videos, podcasts) tailored to the President’s personality, professional expertise, and audience interests.
• Social Media Management: Manage and grow the President's presence across social platforms (e.g., LinkedIn, Twitter, Instagram, YouTube, and TikTok), ensuring consistent messaging and tone.
• Audience Engagement: Build a highly engaged online community by responding to comments, initiating discussions, and leveraging analytics to understand audience preferences and behavior.
• Influencer Collaboration: Identify and collaborate with other influencers, thought leaders, and industry professionals to amplify the President’s reach and credibility.
• Trend Monitoring: Stay updated on social media trends, platform algorithm changes, and emerging digital tools to maintain a competitive edge.
• Performance Metrics: Track, analyze, and report on key performance indicators (e.g., follower growth, engagement rates, content reach) and continuously optimize strategies for improvement.
• Event Promotion: Leverage the President’s digital platforms to promote speaking engagements, product launches, and other company initiatives.
• Crisis Management: Monitor online reputation and handle any PR challenges proactively to maintain a positive and professional image.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in digital media management, marketing, or a similar role,
• Strong knowledge of digital marketing tools and platforms (Social media platforms, Video editor , etc.).
• Proven experience in managing digital campaigns across multiple channels, including social media, paid ads, email, and websites.
• Excellent content creation skills with the ability to adapt technical language for different audiences (scientists, healthcare professionals, general public).
• Strong understanding of SEO/SEM, content marketing, and web analytics.
• Exceptional communication skills, both written and verbal, with the ability to convey complex scientific concepts in an accessible and engaging manner.
• Analytical mindset with the ability to interpret data and optimize digital campaigns based on performance insights.
• Creative and innovative thinker with a passion for staying ahead of digital trends in the biotech space.
• More than 21,000 follower on the Internet.

What We Offer:

• A dynamic and collaborative work environment at the forefront of cutting-edge biotechnology innovations.
• Opportunities for professional growth and development in the rapidly evolving biotech field.
• Competitive salary and benefits package.
• Flexible work options and a healthy work-life balance.
• A chance to make a meaningful impact in a company committed to advancing science and improving healthcare outcomes.

Benefits

Medical Insurance

PTO

401K