Demand Generation Lead

Exec is seeking a strategic, results-driven Demand Generation Lead to build and scale our B2B marketing engine. This is your chance to make a significant impact in a rapidly evolving market and work with a team that's transforming how companies equip their people for crucial customer interactions.

Who We Are

We are a fast-growing startup backed by top VCs, pioneering a new category of AI-driven simulations. Our AI-powered training platform is generating intense interest from companies across industries. We empower sales and customer experience leaders to:

• Accelerate new team member onboarding
• Enhance existing rep performance
• Identify under-performers early, saving valuable time and resources

Our platform enables employees to practice high-stakes conversations with an AI and get mission-critical feedback. As a small, high-octane team, we're tackling the multi-billion dollar problem of effective training and communication with state-of-the-art AI technology.

You'll Love This Job If...

You're Passionate About Pipeline Generation: You get excited about building multi-channel demand generation programs that consistently deliver qualified leads to sales.

You're a Data-Driven Marketer: You thrive on measuring and optimizing campaign performance, understanding attribution, and scaling what works.

You Excel at Marketing-Sales Alignment: You understand the importance of working closely with sales teams and love creating programs that generate not just leads, but opportunities that convert.

You Want to Work with Top-Tier Talent: You're energized by collaborating with sharp minds. Our founders have scaled companies to hundreds of millions in revenue – and they're eager to work closely with you.

You're Strategic and Tactical: You can develop comprehensive demand generation strategies while also rolling up your sleeves to execute campaigns.

What You'll Do

• Design and execute integrated demand generation campaigns across multiple channels
• Build and manage our marketing tech stack to enable effective lead capture, scoring, and nurturing
• Create compelling content and messaging that resonates with our target audience
• Establish and optimize lead qualification processes in partnership with sales
• Develop and manage relationships with key industry partners and events
• Track and report on key metrics including MQLs, SQLs, pipeline influence, and ROI
• Plan and execute ABM campaigns for strategic accounts

Requirements

• 5+ years of B2B demand generation experience, preferably in SaaS or AI
• Proven track record of hitting MQL and pipeline contribution targets
• Deep experience with marketing automation platforms (e.g., Marketo, HubSpot)
• Strong understanding of lead scoring, nurturing, and qualification processes
• Experience building and executing ABM campaigns
• Data-driven approach with strong analytical and reporting skills
• Excellence in cross-functional collaboration, especially with sales teams

Bonus Points

• Experience marketing AI/ML products
• Familiarity with the sales and customer experience (CX) landscape
• Experience with intent data and predictive marketing tools
• Knowledge of sales enablement and training solutions

Benefits

• Full-time position based in San Francisco
• Opportunity to work with cutting-edge AI technology in a high-growth market
• High level of autonomy and the chance to shape demand generation strategy
• Potential for career advancement as the company grows
• Competitive salary, equity, and benefits package