Assistant, Social Media - Reese's Book Club

Hello Sunshine is on a mission to change the narrative for women.

Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

The Opportunity:

Hello Sunshine is seeking a highly motivated and skilled Assistant, Social Media. to join the Social team.

The Assistant, Social Media will be responsible for executing daily posting across the Reese’s Book Club social media channels, and ensuring content aligns with the brand voice and resonates with our audience. You will collaborate closely with various teams to support social media strategy, campaigns, and tactical plans to achieve our business and social objectives. Pay is $23/hr.

What You Will Do:

• Work on creation and — especially — editing for content across designated Reese’s Book Club social media channels, ensuring content is timely, engaging, and aligns with Hello Sunshine voice and objectives.
• Serve as a voice of the Reese’s Book Club channel, delivering an authentic, audience-centric content experience that fosters engagement and loyalty.
• Support the development and execution of social media strategy, campaigns, and tactical plans from inception to publishing.
• Ideate, author, and oversee the creation of social media content, collaborating with account and client leads as necessary.
• Write and edit post copy, ensuring all content is aligned with Reese’s Book Club guidelines and strategy, and route assets for internal stakeholder approval.
• Collaborate cross-functionally with Hello Sunshine Partnerships and Film/TV teams to support larger initiatives, events, and tentpoles as needed.
• Stay informed about emerging social media platforms, best practices, and industry trends to identify opportunities for innovation and growth.
• Monitor industry trends, relevant news, and competitive landscape to increase Hello Sunshine's share of voice in the social media space.
• Act as manager of social platforms as needed, but specifically TikTok.

Requirements

• Experience in social media management for a brand, influencer, DTC company, or similar.
• Strong understanding of social media platforms, analytics, and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proven ability to collaborate effectively across teams and manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Creative thinker with a passion for storytelling and content creation.
• Knowledge of design tools and basic graphic design principles is a plus.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability