Alcohol Sales - California State Territory Manager

Position Overview:

We’re looking for an ambitious and experienced Alcohol Sales Manager to lead the introduction of Brass Knuckles Canadian Whiskey into California. This is a remote role where you’ll be responsible for establishing distribution, developing relationships with key stakeholders, and driving sales across bars, clubs, restaurants, and other licensees.

You’ll be a pioneer in bringing a premium, disruptive whiskey brand to California’s market—one that stands out in every bar, club, and restaurant.

This isn’t just a job—it’s an opportunity to grow with the brand. As we expand, you’ll be positioned to scale your role, and potentially manage regional teams or even head up larger territories.

Check us out at www.bkwhiskey.ca and @bkwhiskey on Instagram

Key Responsibilities:

• Sales Strategy & Relationship Building:
• Build and maintain relationships with bars, clubs, restaurants, and retailers to sell and distribute Brass Knuckles Canadian Whiskey.
• Develop tailored sales pitches for different licensees and ensure high brand visibility within these establishments.
• Distributor Sourcing & Management:
• Identify and secure a local distributor who can receive and manage shipments of Brass Knuckles Canadian Whiskey, including negotiating economic shipping terms and managing inventory.
• Coordinate with the distribution network to ensure efficient delivery and compliance with California’s alcohol regulations.
• Licensing & Legal Compliance:
• Ensure all legal obligations are fulfilled, including obtaining necessary permits for importing and selling alcohol in the state.
• Stay up to date with California’s liquor laws and regulations, ensuring full compliance with local, state, and federal guidelines.
• Brand Development & Promotion:
• Work closely with our marketing team to develop promotional campaigns and in-store activations that boost brand awareness and sales.
• Identify opportunities for product placement and brand partnerships in California’s nightlife and hospitality scene.
• Market Analysis & Reporting:
• Monitor sales performance, customer feedback, and market trends, providing regular reports to the head office.
• Develop a deep understanding of the California market to identify growth opportunities and adjust sales tactics accordingly.
• Event Coordination & Representation:
• Represent Brass Knuckles Canadian Whiskey at key events and promotions across California.
• Coordinate whiskey-tasting events, sponsorships, and brand activations to drive sales and brand loyalty.
• Team Collaboration & Support:
• Liaise with the central team to ensure alignment with national sales strategies.
• You’ll have full support from our team, including marketing, operations, and legal, to ensure success in the California market.

Requirements

Qualifications:

• Proven experience in alcohol sales or brand management, with a track record of building new markets.
• Strong network in California’s hospitality industry is a plus.
• Familiarity with the state’s liquor laws and distribution channels.
• Excellent communication and negotiation skills.
• Self-starter with the ability to work independently and manage multiple projects.

Benefits

• Work From Home
• Training & Development
• Performance Bonus