Customer Marketing Specialist

About PrePass  
PrePass® is North America's most utilized and technologically advanced weigh station bypass and toll payment platform. Proven PrePass technologies enable safe, qualified motor carriers to bypass inspection facilities at highway speeds, saving them time, fuel, and money while reducing emissions. As the only provider to offer bypass and tolling solutions, PrePass technology allows fleets to regain control of toll costs, eliminate toll violations, and automatically resolve max toll disputes. PrePass is the only preclearance system developed, owned, and operated in the United States of America, and is the American Trucking Associations’ only Endorsed Corporate Partner. That’s why more than 105,000 fleets subscribe over 750,000 commercial vehicles to PrePass services. 

Position Description

We are seeking a Customer Marketing Specialist to join our team. This position will report to the Growth Marketing Manager and will be responsible for supporting customer marketing initiatives that drive expansion and improve customer retention. You will work closely with your marketing peers and the customer success team to ensure that every touchpoint along the customer journey supports and enhances the customer value of our toll payment and weigh station bypass services. This role is crucial in our ability to build relationships with delight and bring value to the truck drivers that use our products and services This is a hybrid position based in Phoenix, AZ.  

Requirements

Key Responsibilities 

• Customer-Centric Marketing: Understand customer needs and pain-points, segment them effectively, and build relationships at every point in their customer journey. 

• Campaign Management: Supporting the planning, execution, and measurement of marketing campaigns, continuously optimizing based on feedback and testing. 

• Customer Engagement: Help create value and delight customers through strategic engagement across various channels, loyalty programs, and advocacy initiatives. 

• Cross-Sell & Upsell: Assist customer success managers in cross-sell, upsell, and advocacy opportunities throughout the customer lifecycle to drive renewals and referrals. 

• Education & Support: Work with stakeholders to support ongoing customer education through tailored communications and content to ensure product success and satisfaction. 

• Customer Advocacy: Help manage customer advocacy programs, including success stories, case studies, and testimonials to increase brand loyalty and drive revenue. 

• Collaboration & Feedback: Act as a liaison between customers and internal teams, sharing insights and feedback to improve product offerings and marketing strategies. 

• Data & Analytics: Use data-driven insights to assess marketing effectiveness, customer engagement, and ROI, ensuring continuous improvement. 

• Tools & Technology: Leverage marketing automation and CRM tools (Marketo, Microsoft Dynamics 365) to segment audiences and deliver targeted, personalized messaging. 

Required Qualifications 

• Bachelor’s degree with emphasis on communications, marketing, or business. 

• 1-2 years of previous Customer Marketing, Customer Service, Customer Success, or Account Management experience. 

• Experience supporting the creation and execution of marketing campaigns and programs that drive customer engagement and advocacy. 

• Ability to write effective copy. 

• Familiarity with B2B marketing, lead generation, and customer success processes. 

• Strong collaboration and communication skills, with the ability to work effectively across departments. 

• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts 

Preferred Qualifications 

• Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms. 

• Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience 

Benefits

How We Will Take Care of You

• Robust benefit package that includes medical, dental, and vision that start on date of hire.
• Paid Time Off, to include vacation, sick, holidays, and floating holidays.
• 401(k) plan with employer match.
• Company-funded “lifestyle account” upon date of hire for you to apply toward your physical and mental well-being (i.e., ski passes, retreats, gym memberships).
• Tuition Reimbursement Program.
• Voluntary benefits, to include but not limited to Legal and Pet Discounts.
• Employee Assistance Program (available at no cost to you).
• Company-sponsored and funded “Culture Team” that focuses on the Physical, Mental, and Professional well-being of employees.
• Community Give-Back initiatives.
• Culture that focuses on employee development initiatives.