Performance & Growth Marketing Manager in Wisconsin

Exempt/Full-time/On-site

Reports to: Director of E-Commerce, DTC Brands

The Performance and Growth Marketing Manager will strategize, execute, and optimize paid digital campaigns to drive user acquisition, engagement, and revenue growth for 78&SUNNY and Interval. This role requires expertise across digital platforms and a data-driven approach to enhance campaign performance and optimize ROAS. You’ll collaborate with creative, analytics, and other cross-functional teams to exceed growth targets and ensure campaign effectiveness.

Responsibilities:

• Develop and execute a marketing strategy across paid and organic channels, optimizing customer acquisition costs as we scale.
• Continuously analyze and optimize campaigns to improve key performance metrics, including CAC (Customer Acquisition Cost), ROAS, and retention metrics.
• Oversee campaign budgets to ensure...