Director of Lifecycle Marketing in Wisconsin

Are you a data-driven marketer with a passion for enhancing the customer journey? Do you thrive in creating personalized, omni-channel experiences that boost engagement and loyalty? If so, Wantable is looking for you to lead our Lifecycle Marketing efforts!

At Wantable, we style dream wardrobes so our customers don’t have to—and each customer is as unique as their closet. As the Director of Lifecycle Marketing, you’ll play a critical role in ensuring each customer feels valued at every stage of their journey and report directly to the Chief Marketing Officer. We are headquartered in Milwaukee, WI, conveniently located in Walker's Point.

Your Mission is to drive customer engagement, retention, and lifetime value by crafting data-driven, personalized marketing strategies across email, SMS, and other channels. This role focuses on optimizing the customer journey, leveraging analytics to enhance customer...

Salaried/Exempt/On-site

Please note: Candidates should be local to WI or located in a neighboring state, where frequent commute to our HQ is reasonable, i.e. Chicago, IL.

MISSION:

As Wantable's Director of Lifecycle Marketing & Customer Retention, your role is to get customers to spend more with Wantable not less.

The primary focus is to drive long-term value and retention, strengthening the Wantable brand.

EXPECTED OUTCOMES:

Monitor and Mitigate Churn:

• Analyze churn trends and take proactive measures to reduce customer attrition and increase customer lifetime value.

Develop Lifecycle Touchpoints:

• Create comprehensive touchpoints to nurture customer relationships and drive ongoing engagement with the Wantable brand.

Increase Customer List Size:

• Implement targeted acquisition strategies,...

Salaried/Exempt/On-site

Please note: Candidates should be local to WI or located in a neighboring state, where frequent commute to our HQ is reasonable, i.e. Chicago, IL.

MISSION:

As Wantable's Director of Lifecycle Marketing & Customer Retention, your role is to get customers to spend more with Wantable not less.

The primary focus is to drive long-term value and retention, strengthening the Wantable brand.

EXPECTED OUTCOMES:

Monitor and Mitigate Churn:

• Analyze churn trends and take proactive measures to reduce customer attrition and increase customer lifetime value.

Develop Lifecycle Touchpoints:

• Create comprehensive touchpoints to nurture customer relationships and drive ongoing engagement with the Wantable brand.

Increase Customer List Size:

• Implement targeted acquisition strategies,...

Salary/Exempt/Hybrid

Please note: Candidates should be local to WI or located in a neighboring state, where commute is reasonable.

MISSION:

As Wantable's Director of Analytics & Lifecycle Marketing, your role is to get customers to spend more with Wantable not less.

The primary focus is to drive long-term value and retention, strengthening the Wantable brand.

EXPECTED OUTCOMES:

Monitor and Mitigate Churn:

• Analyze churn trends and take proactive measures to reduce customer attrition and increase customer lifetime value.

Develop Lifecycle Touchpoints:

• Create comprehensive touchpoints to nurture customer relationships and drive ongoing engagement with the Wantable brand.

Increase Customer List Size:

• Implement targeted acquisition strategies, especially for SMS, to grow the customer base and meet...