Product Marketing Specialist in Washington

The Role:

Join our innovative B2B SaaS company as a US Product Marketing Specialist with a primary focus on the North American market. In this pivotal role, you'll blend creativity with analytics to develop and execute marketing strategies that not only resonate with our target audience but also adapt our Australian successes to the North American landscape. Collaborating closely with the product, sales, and leadership teams, you will drive growth and elevate our brand presence in the region.

Key Responsibilities:

• Understand customer pain points and develop positioning and messaging that clearly differentiates our products from competitors in the market.
• Conduct market research specific to the B2B SaaS industry and the US home care sector, understanding customer needs, cultural nuances, and market trends.
• Adapt and localize Australian marketing strategies to align with North...