Senior Manager of Lifecycle Marketing in Vermont

Ursa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. This person will design a holistic lifecycle marketing program to nurture customers through each stage of their journey with our brand. This role will work closely with our Senior Director of E-commerce to execute against our channel roadmap with the ultimate goal of driving customer retention, loyalty, and LTV. You will also collaborate closely with our creative and brand marketing teams to ensure a best-in-class brand experience at every customer touchpoint.

This role will require a deep understanding of user journeys, segmentation, and email/sms marketing. This person can leverage data and customer insights to develop and execute strategies that foster loyalty and drive the continued growth of our owned marketing channels. 

The right person for this role will have a mix of outstanding communication, organizational, and problem-solving skills. The ideal candidate has...