Marketing Coordinator in Vermont

General Marketing & Graphic Support:

• Own the company’s digital image library, ensuring all new creative is uploaded, tagged, and organized as received, and update online sales channels with new imagery.
• Provide creative assets according to the marketing calendar and strategy for paid social and paid search campaigns.
• Coordinate product needs for lifestyle photoshoots.
• Broadcast email campaigns - strategy, planning, building and scheduling
• Design projects as needed that support other departments i.e. retail store signage, product packaging, and other various collateral

E-Commerce Support:

• Work with ecommerce manager to identify and resize assets for the site updates (product pages, homepages, recipes, general content etc)
• Support new functionalities and programs as needed, including but not limited to: loyalty programs, gift registry, trade program, social media,...

Under the guidance of the marketing director, the marketing coordinator gains a strong grasp of current marketing tools and strategies, plays a role in the preparation of integrated digital marketing and social media campaigns, and learns to measure their performance.

The marketing coordinator works closely with the digital marketing coordinator and event marketing coordinator to successfully launch campaigns and promotions.

The marketing coordinator's primary role is getting product photos and videos of the RV inventory (must be comfortable being outdoors) on a regular basis. For promotion and advertising purposes, this media is used along with authored content on various platforms such as Wordpress, YouTube, Facebook, Instagram, Twitter, and most especially, Pete’s RV web properties.

A large part of this role is to support the event marketing team with offsite events and RV shows. These are typically regionally based, however; there will be some out of state...

Are you ready to kick-start your career with a challenger brand that’s disrupting the industry? It’s time to bring your passion for marketing and your knack for project management to our dynamic team.

As the Marketing Coordinator, you will serve as a pivotal link across marketing functions, ensuring the seamless execution of marketing campaigns. You will be the steward of the process and the creative work, operating to guarantee that projects are delivered on-time, on-budget, and to our high standards for creative excellence. This full-time position reports to the Marketing Operations Manager and is based at our Burlington, VT office.

On an average day, you'll...

• Assist in the planning, coordination, and execution of marketing campaigns, ensuring alignment with business objectives and timelines.
• Collaborate with cross-functional teams to gather requirements, allocate resources, and manage project schedules.
• Conduct data analysis to...