Content Marketing Coordinator in Vermont

General Marketing & Graphic Support:

• Own the company’s digital image library, ensuring all new creative is uploaded, tagged, and organized as received, and update online sales channels with new imagery.
• Provide creative assets according to the marketing calendar and strategy for paid social and paid search campaigns.
• Coordinate product needs for lifestyle photoshoots.
• Broadcast email campaigns - strategy, planning, building and scheduling
• Design projects as needed that support other departments i.e. retail store signage, product packaging, and other various collateral

E-Commerce Support:

• Work with ecommerce manager to identify and resize assets for the site updates (product pages, homepages, recipes, general content etc)
• Support new functionalities and programs as needed, including but not limited to: loyalty programs, gift registry, trade program, social media,...