Vice President of Marketing (B2C)

Job Description: Are you obsessed with lead generation and ready to take marketing to the next level in the home improvement industry? We’re looking for a dynamic VP of Marketing to own our B2C marketing strategy, driving lead generation and sales growth for a thriving, well-established company.

Key Responsibilities:

• Lead Generation Focus: Create and execute powerful B2C lead generation campaigns that boost customer acquisition and sales.
• Marketing Leadership: Manage all marketing channels—digital, SEO/SEM, social media, and traditional ads—ensuring consistent and effective messaging.
• Sales Funnel Optimization: Streamline the sales funnel for higher conversion rates and maximum ROI.
• Team Leadership: Lead and mentor a high-performing marketing team, fostering innovation and accountability.
• Data-Driven Strategy: Leverage...