Vice President of Foodservice Sales

Job Summary: 

The Vice President of Foodservice Sales is responsible for leading the execution of the company’s strategy to drive new revenue growth with FFP’s food and beverage products through new and existing broadline and specialty distributors, non-commercial operators, and group purchasing organizations across North America.  Leads a hybrid sales team comprised of 7 regional sales managers and one broker.

Primary Responsibilities:

• Drive for Results – consistently deliver assigned metrics for new revenue growth management KPIs as determined by the company
• Channel Strategy & Customer Prioritization
• Develop strategies and performance metrics for key segments and customer groups. Identify and develop new business opportunities and relationships which results in the achievement of increased revenue and profitability.
• Segment customers into optimal books of business to build a...