Sr. PPC Optimization Specialist (Remote)

As a Sr. PPC Optimization Specialist at LegalMatch you will be responsible for managing and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

• Audit existing campaigns to identify areas for optimization and improvement.
• Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
• Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
• Conduct deep-dive analysis on conversions to understand why users are converting, why they are not
• Review existing research, conduct new interviews, and...