Sr Director, SEO & Growth

Primary Purpose: Reporting into the Head of Growth, the Sr Director, SEO & Growth will be responsible for developing and executing a comprehensive SEO and growth strategy across World of Good Brands’ premium brands. This role requires a deep understanding of SEO and content strategy, and a proven track record of implementing successful SEO and content processes to increase organic traffic and drive revenue.

A typical day as Sr. Director, Growth & SEO might include:

• Staying on top of the latest industry news, competitor performance, and algorithm updates and sharing insights and recommendations with editorial teams and leadership.
• Analyzing SEO performance data using tools like Google Analytics, Google Search Console, and SEMrush, and flagging positive and negative search trends across brands.
• Partnering with VP, Content Strategy and Operations and Head of Growth to update SEO playbooks and best practices...