Social Media Ads Specialist

Job Overview:
We are seeking a skilled Social Media Ads Specialist to develop and manage effective paid advertising campaigns across various social media platforms. The ideal candidate will have experience in crafting compelling ads, targeting the right audiences, and optimizing performance to meet specific goals. This role is key in driving brand awareness, traffic, and conversions.

Key Responsibilities:

• Create, manage, and optimize paid social media ad campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Develop targeting strategies and conduct audience research to ensure ads reach the right demographics.
• Write compelling ad copy and design engaging visuals (with design team or independently).
• Monitor campaign performance and use analytics to make data-driven decisions for improving ad effectiveness.
• Conduct A/B testing of ad creatives,...