SEO/SEM Specialist
Home Brands
Columbia, south carolina
About Us:
We are a growing home services franchise group with a dynamic internal marketing team structured like an agency. We support our franchisees by driving lead generation and brand visibility, both locally and nationally. We’re looking for a highly motivated and experienced SEO / SEM Specialist to join our team and help us drive organic traffic and conversion rates, as well as assist with franchise recruitment efforts.
Job Summary:
As the SEO / SEM Specialist, you will be responsible for developing and executing SEO strategies to increase organic traffic, improve conversion rates, and drive lead generation for our franchisees. This role will focus on both national strategies and optimizing efforts for individual franchise markets. You’ll collaborate closely with the marketing team, particularly our PPC specialists, to ensure cohesive SEM efforts across the board.
You will also assist our social and content teams in optimizing video and social...