Senior Marketing Manager, Direct Marketing

About the Role:

We’re building out our marketing team to support creating a category defining legal technology platform, and we’re looking for a Senior Marketing Manager to join us. Reporting to the Director of Marketing, you’ll focus on a strategic blend of planning, execution, and analysis. The key outcomes are generating quality engagement and nurturing relationships with key titles, ultimately driving conversions with large enterprise legal departments. This role will be hybrid- working 2-3 days/week from our NYC office.

What You’ll Be Doing:

• Campaign Planning and Execution
• Plan, design, and execute direct marketing campaigns to create awareness and interest among legal executives.
• Utilize account-based marketing (ABM) techniques to create personalized campaigns for high-value target accounts.
• Coordinate and help execute with internal teams (content, design,...