Social Media & Public Relations Specialist
Abercrombie & Kent USA
Downers Grove, illinois
Position Summary
As the Social Media & Public Relations Specialist, you will collaborate closely with global stakeholders to support A&K’s brand presence across social media platforms. Additionally, you will assist the U.S. PR team in cultivating press contacts to maximize exposure for A&K’s products and destinations in key North American trade and consumer media outlets.
Responsibilities and Accountabilities
Social Media Management (70%):
- Execute content scheduling, daily posting, community management, and reporting across social media platforms, ensuring alignment with brand messaging, marketing goals and global organic social strategies.
- Collaborate with stakeholders to assist with the development of global social media calendars and support content creation.
- Provide input on briefs to highlight priority products for the U.S. market and support global initiatives. ...