Programmatic Campaign Manager - NYC

As a Programmatic Campaign Manager, you will be responsible for the execution of programmatic advertising campaigns utilizing our proprietary technology platform. The role involves a combination of data analysis, creative problem-solving, and cross-team collaboration to ensure campaign success and client satisfaction. Internally, your title will be Yield Manager, as part of the Yield team.

Responsibilities Include:

• Subject matter expert in programmatic advertising.
• Ongoing management of campaign performance, campaign delivery, and campaign profitability.
• Analyze data and implement optimization tactics to execute advertising campaigns based on client objectives.
• Develop actionable insights and make recommendations to internal Client Services team.
• Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
• Work with Data Science team to improve performance...