Account Manager, Paid Social
Acadaca
New York, new york
Job Responsibilities
- Actively manage 5-7 paid social accounts for e-commerce related brands
- Analyze channel KPIs (e.g. CPA, CTR, CPMs, ROAS, LTV) and provide regular reporting to team leadership.
- Proactively seek out new opportunities and make recommendations to grow social initiatives through relationships with platform reps & vendors etc.
- Understand, contextualize and execute paid social strategies including but not limited to, performance five, branded content/partnership ads, building reports in GA4 and post IDs.
- Implement paid media tactical planning and buying across all platforms, such as Facebook, Meta, Pinterest and TikTok.
- Provide and develop creative strategy for clients as requested.
- Create and present MBR and QBR reporting to internal stakeholders as well as clients when requested.
- Proactively work with cross-functional teams to build and deliver client reporting ...