Full-time
Medical Marketing Analyst
Lynx Therapeutics
Durham, north carolina
As a Medical Marketing Analyst at Lynx Therapeutics, you will play a crucial role in shaping the direction of our marketing strategies by analyzing market conditions, competitor data, and patient demographics. Your insights will contribute to optimal marketing initiatives that support our innovative healthcare product portfolio. You will work closely with cross-functional teams to understand consumer needs and help inform marketing tactics that drive growth and enhance patient outcomes.
Responsibilities:
- Conduct in-depth market research to identify trends, opportunities, and challenges within the healthcare sector.
- Analyze competitive marketing strategies and performance to inform strategic decisions.
- Evaluate the effectiveness of marketing campaigns and generate reports to communicate results to senior management.
- Work collaboratively with product managers to develop positioning strategies for products.
- Utilize...