Head of Paid Acquisition (Google Ads, SEM)

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've expanded to 120 metro areas, raised $35 million in funding, and acquired our largest competitor, solidifying our leadership in the industry.

As we continue to scale, we are looking for a Head of Paid Acquisition to help drive our growth, with a primary focus on Google Ads Paid Search.

If you thrive in a fast-paced, scrappy startup environment and love the intersection of data and digital marketing, read on.

What you'll be responsible for

• Grow Paid Search Revenue:
  Lead and optimize Google Ads paid search campaigns that drive nearly all of our paid acquisition efforts. You'll leverage advanced strategies—bid optimization, copy tests, audience-based rules, and more—combined with internal customer data to maximize ROAS across multiple markets.
• Lead a...