Email Marketing & CRM Manager

Exempt/Salaried/On-site

Reports to: Director of E-Commerce, DTC Brands

The Email Marketing and CRM Manager will oversee the development and execution of customer-focused email and SMS marketing strategies that drive engagement, retention, and revenue growth for Wantable’s private brands. This role requires hands-on expertise in Klaviyo and a strong understanding of customer data platforms (CDPs). You will collaborate closely with the creative team to design and build email templates, campaigns, automated flows, and report on performance.

As the Email Marketing and CRM Manager, you will be responsible for developing strategies to enhance the customer journey across email and SMS, leveraging customer insights and behavior data to create personalized experiences. You’ll also play a key role in launching and managing a loyalty program, ensuring the integration of valuable customer data into email and CRM...