Director of Subscription & Lifecycle Marketing
Freebird
Miami, florida
About Freebird
Freebird is dedicated to transforming the head-shaving experience with innovative, user-centered products that make shaving safe, easy, and enjoyable. Our mission is to simplify routines and help our customers feel confident in their skin. As we grow, we’re looking for a Director of Subscription & Lifecycle Marketing to own our subscription business, drive customer retention, and maximize lifetime value (LTV).
Position Overview
The Director of Subscription & Lifecycle Marketing will be responsible for leading our blade subscription and customer retention strategies. This role is crucial in developing and implementing lifecycle initiatives that increase customer engagement, reduce churn, and elevate our subscription offerings. Working cross-functionally, you will own key metrics, drive continuous improvement, and strategize on how to grow subscriber engagement and loyalty while improving LTV.