Digital Marketing Manager - Paid Media Campaigns

We are seeking an experienced Digital Marketing Manager – Paid Media Campaigns to drive the success of our digital advertising efforts for a client in the insurance business. The ideal candidate will excel in developing, managing, and analyzing performance-driven paid media campaigns while leveraging advanced digital marketing insights and best practices.

Key Responsibilities

• Paid Media Strategy: Develop and execute cross-platform paid media campaigns, including search (PPC), display, social media ads, and programmatic advertising, to drive traffic, conversions, and customer acquisition.
• Campaign Analytics & Insights: Monitor campaign performance metrics such as CPC, CPM, CTR, ROAS, and CPA using tools like Google Analytics, Google Tag Manager, and platform dashboards. Generate actionable insights to improve overall campaign effectiveness.
• Budget...