Digital Marketing Consultant - Persona Development

We are seeking an experienced Consultant: Digital Marketer – Persona Development to lead a project focused on creating customer personas for an insurance company client. This initiative aims to develop actionable, data-driven personas that enhance marketing, product development, and customer engagement strategies. The ideal candidate will have expertise in research and discovery, persona development, and digital marketing, utilizing advanced tools and methodologies to uncover actionable customer insights.

Key Responsibilities

Research & Discovery

• Data Collection: Gather data from multiple sources, including CRM systems, website analytics, social media platforms, and third-party market research reports, to inform persona development.
• Customer Research: Conduct interviews, surveys, focus groups, and ethnographic studies to capture detailed insights into customer...