Full-time
CRM & Marketing Automation Coordinator
ThisWay
Alexandria, virginia
A social-impact marketing and communications firm in Alexandria, Virginia, is seeking a CRM & Marketing Automation Coordinator to join their digital marketing team. This role can be fully remote or involve a flexible hybrid work model, requiring office presence twice a week in Alexandria, VA, or once a week in Raleigh, NC.
Responsibilities
- Support and execute digital marketing strategies for clients, including the U.S. Department of Health and Human Services.
- Plan, design, and implement automated marketing campaigns, including email drips, lead nurturing workflows, and personalized customer journeys.
- Collaborate with cross-functional teams to integrate CRM and marketing automation systems with other tools and platforms.
- Build automated email marketing campaigns using Salesforce Marketing Cloud's tools such as Automation Studio, Journey Builder, and Email Studio.
- Develop and...