Associate Manager, CRM & Membership

Reporting to our Director, CRM and Membership, the Associate Manager, CRM and Membership will be responsible for helping to develop and implement multi-channel CRM strategy for the regions in our Western market. The ideal candidate will be a creative and analytical hybrid who understands the customer data environment and can minimize churn through segmentation, engagement and campaign optimization while constantly looking for new growth opportunities. 

Responsibilities:  

• Strategize, design, and develop regular email marketing campaigns. 

• Partner with brand and product marketing teams to manage a calendar of incoming campaign requests while taking the grander customer journey into consideration.  

• Leverage customer data and historical engagement patterns to identify key segments.  

• Implement segmentation, personalization, and dynamic content into our...