Senior Director of Acquisition in Texas

The Sr. Director of Customer Acquisition will lead the strategy and execution for acquiring valuable customers across multiple digital channels, focusing on digital and traditional marketing initiatives that drive traffic, sales, and brand loyalty. This person will be responsible for creating the media strategy for DTC, optimizing our customer acquisition funnel, analyzing campaign performance, managing budgets, and delivering measurable growth in new customers that have meaningful LTV. This role will also partner with technology to ensure a successful migration to Shopify. The Director reports to the Chief Revenue Officer.

KEY RESPONSIBILITIES:

• Customer Acquisition Strategy: Develop and execute a comprehensive customer acquisition strategy to drive growth across all channels, including DTC, retail partnerships, and e-commerce. Focus on both short-term and long-term customer engagement tactics.
• Digital...