Performance Marketing Lead in Texas

Owls in this role will have extensive marketing experience, a comprehensive understanding of paid media, advertising, sales planning, product growth strategy, a strong acumen of analytics and will be responsible for establishing paid marketing plans for existing and new products. This role will report directly to the Sr. Lead, Communications.

Responsibilities:

• Own the paid advertising of Owlchemy’s existing product portfolio, including UTM tracking, results, and reporting. This includes, but is not limited to, developing and implementing overall campaign strategy, ideation, placements, budget, optimization, campaign monitoring and reporting.
• Lead the creation of advertising campaigns. Oversee the content pipeline, manage Owls to ensure advertisement assets are created on schedule and campaigns are within budget.
• Build relationships with advertising partners with a hands-on approach, working with partners to test new promotional programs...