Paid Search Manager in Texas

This role requires expertise in managing paid search efforts for a dealership group with over 25 locations, making multi-location paid search management an essential skill.

Key Responsibilities:

1. Paid Search Campaign Management:
• Develop, manage, and optimize PPC campaigns on Google Ads and Bing Ads.
• Conduct thorough keyword research and audience targeting to maximize ad performance.
• Monitor and adjust bids, budgets, and strategies to achieve KPIs.
2. Social Media Advertising:
• Strategize and execute ad campaigns on META/Facebook Ads Manager and TikTok Ads platforms.
• Create compelling ad creatives and copy in collaboration with the creative team.
• Analyze and report on the performance of social media ad campaigns.
3. Digital and OTT Advertising:
• Plan and implement campaigns on digital and OTT platforms to drive awareness and engagement.
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