Marketing Automation Specialist in Texas

Note: RemotelyHR is hiring on behalf of ndm Communications.

Job Duties & Responsibilities:

As a Marketing Automation Specialist, you will be responsible for managing ndm clients’ marketing automation platforms and fully leveraging its capabilities:

• Manage email marketing programs across senior living and healthcare clients, including segmentation, testing, deployment, reporting, and continually evaluating email campaigns for improvement. · Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software; troubleshoot integration errors and own the data validation process.
• Understand and evaluate campaign metrics and distribute campaign performance insights to ndm leadership monthly.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry...

As part of the crucial marketing team, the CRM & Marketing Automation (MA) Specialist is responsible for implementing and coordinating multi-channel personalization and dynamic content delivery.

This marketing specialist will support the overall execution of campaign and segmentation strategies in addition to reporting and analytics.  In addition, they will support the execution of all campaigns across the enterprise and business units and is a Dynamics 365 and Marketo expert.  S/he works collaboratively across the marketing team and the field to gather feedback and elevate processes.

Essential Duties and Responsibilities:

·         Assist with development of service line campaigns and marketing assets such as landing pages, forms, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated...