Director of Social Media (2025) in New York

Director of Social Media

We’re seeking a strategic, innovative, growth-minded Social Media Director to oversee organic social strategy and operations. This person will be responsible for executing a 360 social strategy across all organic social media channels. Key responsibilities include managing the content calendar, developing 360 social support plans for launches/activations, measuring success by regularly analyzing KPI metrics, building brand advocacy through community management and mentoring a team. This role will work cross-functionally with digital, PR, influencer, events & marketing teams, & report directly to the VP of Brand Marketing. Our ideal candidate is a strong leader who has demonstrated success building social strategy within the retail space, is beauty-obsessed and can reach deadlines in a fast-paced environment.

Responsibilities:

• Manage and lead the social team, developing internal talent by working with them to set and implement...