Brand Manager - Arts and Crafts in New York

Gel Press is where technology meets creativity. No matter what form your art takes, our gel printing plates will enable you to combine different facets of your creative personality into single, beautiful, and thoughtful works of original expression.

Head Office: Easton, PA (Hybrid position, will need to go into the office at least once a week)

• Serves as an expert and resource on the Art Market portfolio for our Gelpress sales force
• Develop key marketing and educational ideas and creative assets to support product use and adoption
• Investigate and leverage new or unexpressed customer needs, leading to product/program strategic growth, new product opportunity and brand improvements
• Coach team on the market positioning and strengths/weaknesses of key competitors
• Drive market segmentation and targeting methods to improve commercial efficiency and adoption
• Demonstrate financial acumen
• Hold...