Associate Brand Manager in New Jersey

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Associate Brand Manager - Tea & Foods | Woodcliff Lake, NJ | Hybrid FTE

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Exploring new opportunities.  The Associate Brand Manager will support marketing on US Tea & Food brands and will be a key partner in delivering business targets (Net sales,...

Associate Brand Manager

Woodcliff Lake, NJ

Reporting to the Head of Eight O’ Clock Coffee and working closely with the marketing and cross functional teams, the Associate Brand Manager will assist in delivering business targets (sales, profit, share) through the development and execution of brand strategy and marketing plan activities for the Eight O’ Clock portfolio.  A blend of business management and brand development skills are critical for success.  This is a tremendous opportunity to be entrepreneurial with a fun challenger brand in a very competitive category.

Key Responsibilities:

• Lead the cross functional team in day-to-day brand product portfolio management. 
• Perform monthly business analyses to understand category and brand performance; translate analyses into insights, implications, and recommendations to achieve brand business targets.
• Partner with external agencies on...

Are you passionate about shaping the narrative of iconic brands? Do you thrive in a dynamic environment where creativity and strategic thinking converge? If so, we invite you to consider joining our team as a Senior Associate Brand Manager. As a key member of our marketing team, you will play a pivotal role in driving brand growth and innovation.This position offers a unique opportunity to collaborate with cross-functional teams, leverage consumer insights, and execute marketing strategies that resonate with our target audience.

The primary responsibilities of this role are to:

• Design world-class marketing mixes including proposition, product, pricing, and pack;
• Mine consumer insights to uncover unmet needs;
• Develop winning concepts and claims for new products (validated by consumers as need to understand the appeal and scale of opportunities);
• Work closely with Insights, R&D (Research and Development), Medical, Regulatory and...