Sr. Manager, Demand Generation in Massachusetts

CallMiner is seeking a B2B SaaS marketing professional to define and execute the company’s North American demand generation strategy. Reporting to the Director of Global Demand Generation, this role will partner with the broader Marketing organization to manage and help to evolve the company’s existing demand generation strategy and operation to cultivate and surface high intent leads and accounts for the Business Development and Sales organizations to pursue, to meet the pipeline targets necessary to fuel company growth.

Requirements and Responsibilities:

• 5 – 7 years of experience within B2B SaaS marketing with at least the last 2 years of that specifically in demand generation
• Defining the strategy and managing the execution of paid search campaigns (either independently or via an agency). Working knowledge of Google AdWords and Google Display Network.
• Defining the strategy and managing the execution of paid media...