Marketing Automation Specialist in Massachusetts

Note: RemotelyHR is hiring on behalf of ndm Communications.

Job Duties & Responsibilities:

As a Marketing Automation Specialist, you will be responsible for managing ndm clients’ marketing automation platforms and fully leveraging its capabilities:

• Manage email marketing programs across senior living and healthcare clients, including segmentation, testing, deployment, reporting, and continually evaluating email campaigns for improvement. · Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software; troubleshoot integration errors and own the data validation process.
• Understand and evaluate campaign metrics and distribute campaign performance insights to ndm leadership monthly.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry...