Display and Content Syndication Media Strategist (Contractor) in Massachusetts

The Media Strategist reports to the Head of Demand Generation, and is primarily responsible for  the management and strategy of our client’s budgets that are dedicated to programmatic and direct display campaigns, as well as content syndication and full funnel partners supporting an ABM strategy.  This position plays a key role in managing partners, making strategic recommendations about budget investment, and ensuring delivery is track and on time. We will rely on your  expertise in understanding the company’s target audience, goals and overall strategy.

Requirements

• Assess existing and new partners who fit our clients needs for programmatic, direct, and content syndication programs. Develop a POV on where to invest, divest, or test on a quarterly basis. 
• Track content, assets, ad, and messages utilized on each platform and give feedback and recommendations on how to optimize to improve performance and customer...