Demand Generation Manager
Crayon
Boston, massachusetts
This role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects. The ideal candidate will be a scrappy marketer who is comfortable wearing many hats — from writing ad copy one minute to optimizing web traffic the next. This individual possesses the ability to successfully take programs from concept to execution. They understand and are comfortable optimizing marketing program spend, developing creative marketing campaigns, and measuring leads to closed opportunities. The ideal candidate is a data-driven marketer who looks to consistently iterate to improve performance.
This is a roll up your sleeves environment where you’ll jump into various marketing channels, experiment with new ideas, and work closely alongside other teams such as sales and product. This individual will report to the VP of Marketing.
A little about the job:
- Manage our inbound and...