Senior Campaign Manager in Illinois

As the Senior Campaign Manager your mission is to orchestrate and execute high-impact national marketing campaigns that elevate Riverside’s presence, enhance lead generation, and support the integration of marketing efforts across national and regional levels. This role requires a strategic approach to campaign development, understanding the customer pain points, calibrated messaging development to calibrate our solutions and audience segments, customer profiles and audience segmentation, campaign development execution and analysis, ensuring alignment with Riverside’s growth objectives and market positioning.  

In this role you will get to: 

• Design and execute market research, customer profile development and overarching messaging platform to raise brand awareness and relevance of Riverside Group product and solutions. 
• Conduct research and analysis to understand market and persona pain points by reviewing existing...