Marketing Operations Analyst in Illinois

Empower Riverside Insights' marketing ops muscle by leading the strategic use of CRM solutions and marketing automation to win new business and cultivate loyal customers. In this role, you will work with a cross-functional team to seamlessly connect diverse business units and personas through data-driven strategies, nurturing meaningful engagement and catalyzing growth. Your mission is to navigate layers of market and customer complexity with finesse, steering our marketing operations towards unparalleled efficiency, personalization, and impact, while fostering a culture of innovation and collaboration. 

In this role, you will get to: 

• Improve the efficiency and effectiveness of marketing systems across all business units and product offerings. 
• Assist in setting up of CRM to meet Riverside Insight’s needs, including creating workflows, lists, templates and reports. 
• Maintain the lead nurturing process, manage...