Full-time
Programmatic Campaign Manager - Atlanta
AdTheorent
Atlanta, georgia
As a Programmatic Campaign Manager, you will be responsible for the execution of programmatic advertising campaigns utilizing our proprietary technology platform. The role involves a combination of data analysis, creative problem-solving, and cross-team collaboration to ensure campaign success and client satisfaction. Internally, your title will be Yield Manager, as part of the Yield team.
Responsibilities Include:
- Subject matter expert in programmatic advertising.
- Ongoing management of campaign performance, campaign delivery, and campaign profitability.
- Analyze data and implement optimization tactics to execute advertising campaigns based on client objectives.
- Develop actionable insights and make recommendations to internal Client Services team.
- Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
- Work with Data Science team to improve...