SVP, Trade Sales in Florida

Job Summary

The SVP of Trade Sales provides leadership to the trade sales department and is responsible for building and managing the trade sales team for Crystal and spearheading all trade sales strategies to drive revenue growth and accomplish financial objectives. This role will develop processes to effectively analyze the business environment, identify, and enhance performance, and understand competitors. The SVP of Trade Sales will collaborate with internal stakeholders to identify market needs and drive innovation.

Essential Job Duties

• Discover and develop innovative execute trade sales strategies to achieve desired revenue goals.
• Oversee the development and implementation of creative sales programs designed to increase market share and grow customer base for all products.
• Create, monitor, and adjust budgets for all sales initiatives while ensuring adherence to company fiscal responsibility...