Marketing Lead, Content Development Specialist in Florida

Under the direction of the manager of marketing communications, this role will serve as the lead writer and content creator on the marketing team with the goal of developing marketing tactics that create brand awareness and generate qualified leads for marketing, business development and sales.

• Assist in the development of solution marketing materials that include collateral, news releases and presentations—specifically in creation of copy that reflects the company's offerings in a clear, compelling and consistent way
• Support the content marketing plan that engages manufacturer and healthcare provider stakeholders and showcases the company's expertise and value through practical insights (e.g. white papers, case studies, webcasts, podcasts, videos, etc.)
• Manage website content and create new pages, content and lead gen forms as needed to promote the brand
• Manage the creation of client-specific communications that includes collateral and demos...