Sr. Marketing Automation Manager in California

The Marketing team at TSIA is on a mission to innovate how we deliver critical insights that accelerate business success. We are looking for a Marketing Automation Manager to lead our outbound marketing activities. For this role, you’ll be a strategic and quantitative thinker. You should be familiar with developing successful email campaigns. Your goal will be to develop and implement the most profitable nurture streams based on our target markets and personas.

Responsibilities

• Increase engagement and behaviors related to loyalty, using transactional and behavioral data
• Help define the CRM roadmap to achieve retention goals
• Collaborate with our analytics, marketing, and design teams
• Execute automated campaigns to maximize engagement and retention throughout the customer lifecycle
• Produce weekly and monthly campaign results, make recommendations, and implement changes based on key findings
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