Product Marketing Specialist in California

The Role:

Join our innovative B2B SaaS company as a US Product Marketing Specialist with a primary focus on the North American market. In this pivotal role, you'll blend creativity with analytics to develop and execute marketing strategies that not only resonate with our target audience but also adapt our Australian successes to the North American landscape. Collaborating closely with the product, sales, and leadership teams, you will drive growth and elevate our brand presence in the region.

Key Responsibilities:

• Understand customer pain points and develop positioning and messaging that clearly differentiates our products from competitors in the market.
• Conduct market research specific to the B2B SaaS industry and the US home care sector, understanding customer needs, cultural nuances, and market trends.
• Adapt and localize Australian marketing strategies to align with North...

TP-Link is currently seeking a Product Marketing Specialist, Consumer Electronics in Irvine, CA

TP-Link is a leading provider of smart home and consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products.

Spacious and modern, our Irvine location creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, we provide all employees with fully paid medical, dental and vision insurance, and also contribute to their 401k funds.

Requirements

In this role you will:

• Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story.
• Execute the Go-To-Market process...