Product Manager - PTP Team in California

Under minimal supervision, oversees all aspects of product management, including product development, market launches, post-launch monitoring, sales release, and forecasting. Leads the development and execution of product strategies, marketing plans, and promotional programs for assigned product lines. Ensures that both new and existing products align with and achieve the Company's strategic goals and performance expectations.

Essential Duties and Responsibilities

• Product Marketing and Strategy:
• Develop and execute comprehensive product marketing campaigns for assigned product lines, including setting objectives, defining short- and long-term strategies, conducting market research, tracking competitors, and creating actionable plans with ROI analysis.
• Analyze market trends, sales data, and user behavior, adjusting strategies to optimize performance and growth.
• Develop and present business cases for new product...