Marketing Data Analyst in California

Are you passionate about transforming data into actionable marketing insights? Do you excel in analyzing customer behavior, campaign performance, and market trends to drive effective marketing strategies? If you’re ready to turn raw data into impactful marketing decisions, our client has the ideal role for you. We’re seeking a Marketing Data Analyst (aka The Insightful Marketer) to analyze data, uncover insights, and provide strategic recommendations that enhance our marketing initiatives and optimize customer engagement.

As a Marketing Data Analyst at our client, you’ll work closely with marketing, product, and sales teams to provide data-driven insights that inform campaign strategies, customer segmentation, and channel optimization. Your work will be essential in helping the organization reach its audience more effectively and maximize return on marketing investment.

Key Responsibilities:

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Join SmartFinancial: Empowering Insurance Agents with Cutting-Edge Technology

Welcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech companies. 

We are a leading insurance marketplace, connecting millions of shoppers to our network of insurance partners.

The compensation for this position is $70,000-$115,000 annually.

What You'll Do

• Develop, manage, analyze, and optimize marketing campaigns successfully, with a focus on achieving CPA goals.

• Structure and analyze data to make informed optimizations across campaigns.

• Uncover insights into campaign scale and profit drivers.

• Analyze reporting, as well as partner insights, to recommend strategic...