Marketing Automation Specialist (HubSpot) in California

About the role

We are seeking a Marketing Automation / CRM Specialist to join our dynamic marketing team. In this role, you will be responsible for managing and optimizing our marketing automation platform and CRM system to drive effective marketing campaigns and automate processes. You will collaborate closely with the marketing, sales, and operations teams to ensure seamless integration of systems, efficient lead generation and management, and accurate reporting and tracking.

Responsibilities

• Manage and maintain our marketing automation platform and CRM (HubSpot) including database cleanliness, segmentation, and data integration
• Create and execute automated marketing campaigns, including email marketing, lead nurturing, and lead scoring
• Implement tracking and tagging mechanisms to measure campaign performance and user behavior on our website and landing pages
• Work with the marketing...